en حقوق ورزشی Sport Law مقاله اصیل Original Article <div style="text-align: justify;"><b>Background. </b>The sports industry is comprised of a multitude of for-profit and non-profit organizations.<b> </b>It is therefore unsurprising that there are disputes between organizations and that some of these disputes center on the use of trademarks.&nbsp;<br> <b>Objectives. </b>This study seeks to identify the perceived benefits of trademark infringement law in the Thai sports industry.<br> <b>Methods. </b>This study employed a mixed-method design. In the quantitative phase w:as char:acterized by an initial quantitative phase of data collection by the questionnaire with 300 participants by selecting through non-probability sampling, and analyzed with the descriptive statistic and factor analysis research method. In the qualitative phase, two people with legal expertise, two entrepreneurs, and two consumers participated in semi-structured interviews.<br> <b>Results</b>. The results of the quantitative phase identified seven key components: 1)&nbsp;Ethics; 2) Needs; 3) Attitudes and values) 4. Product; 5) Society; 6) Law, and 7) Economics with a total cumulative variance of 71.957 percent. The qualitative data confirmed the quantitative findings.<br> <b>Conclusions. </b>An improved understanding and application of trademark infringement law would benefit the Thai sports industry.</div> &nbsp; Trademarks, Sports Industry, Sports Law, Sports Economy, Sports Products, Sports Society, Sports Ethic, Infringement 0 0 http://aassjournal.com/browse.php?a_code=A-11-1332-1&slc_lang=en&sid=1 Oam To-aj Oam.deto@gmail.com 10031947532846008199 10031947532846008199 Yes Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhonpathum, Thailand Prasertchai Suksa-ard Psuksaard@gmail.com 10031947532846008200 10031947532846008200 No Faculty of Social Sciences and Humanities, Mahidol University, Salaya, Nakhonpathum, Thailand