en مديريت ورزشی و شاخه‌های وابسته بدان Sport Management and its related branches مقاله اصیل Original Article <p dir="ltr" style="text-align: justify;"><span style="font-size:12px;"><span style="font-family:times new roman;">The aim of this study is to evaluate the sport marketing mix and its seven elements (product, price, promotion, place, public relations, people, and physical evidence) in Iran&rsquo;s volleyball super league from the viewpoint of ministry of sport and volleyball federation managers in two conditions, namely existing and optimal. For this purpose, 102 subjects, among them the official staffs in the ministry of youth and sport up to general managers and volleyball federation&rsquo;s officials up to the managers of the sub-divisions, filled in the researchers&rsquo; constructed questionnaire with an appropriate validity and internal reliability of 91% (Cronbach alfa). Based on the findings taken from the viewpoints of the staffs in the ministry of youth and sport up to general managers, and volleyball federation&rsquo;s officials up to the managers of the divisions, CEOs, leaders, coaches and academics, it has been found that in the existing condition, the component of product enjoyed the highest mean. Other components including price, physical evidence, public relations, promotion, and distribution had lower means (in order mentioned). In the optimal condition, the public relations variable had the highest mean, and other components had lower means. However, there was a statistically significant difference between the two existing and mix optimal conditions and their 7 components such that according to the rank means, the existing condition had a lower score compared to the optimal one. This means that in the existing condition, less attention has been paid to the mix elements.</span></span></p> Marketing Mix, 7Ps, Volleyball Super League 35 40 http://aassjournal.com/browse.php?a_code=A-11-26-6&slc_lang=en&sid=1 Siavash Khodaparast Sareshkeh s.khodaparast@yahoo.com 10031947532846003124 10031947532846003124 Yes Department of Sport Sciences, Lahijan Branch, Islamic Azad University, Lahijan, Iran Seyed Mohammad Hossein Razavi razavismh@yahoo.com 10031947532846003125 10031947532846003125 No Department of Sport Management, Faculty of Sport Sciences, University of Mazandaran, Babolsar, Iran Morteza Rezaee Soufi 10031947532846003126 10031947532846003126 No Department of Sport Sciences, Rasht Branch, Payam Nour University, Rasht, Iran Ali Mohammad Safania a.m.safania@gmail.com 10031947532846003127 10031947532846003127 No Department of Sport Sciences, Science and Research Campus, Islamic Azad University, Tehran, Iran